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About us

ABOUT US

Transforming Food Distribution

In a world where food security is a growing concern,
we are dedicated to connecting local farmers with communities to ensure fresh produce is accessible to all.[#0](f2b003b65c15)


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Discover New Possibilities

We specialize in providing high-quality food products directly to businesses and consumers. Our commitment to freshness and customer service sets us apart in the food distribution industry.

Start with the customer – find out what they want and provide it to them.


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Changing the food landscape is possible.
We’ve done it before.

Meet our team

Dedicated professionals ensuring our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He is passionate about revolutionizing food distribution and actively engages in sourcing quality products, marketing strategies, and enhancing customer satisfaction.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food distribution sector, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner

Chief Operations Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house food specialists and looks after the community of thousands of food enthusiasts.

Iris Joe

Chief Financial Officer

Iris, with her extensive experience in the food industry, helps us analyze market trends and improve our offerings. She is committed to driving success and utilizes her expertise to elevate the company.